If you’ve got a book to self publish or promote -- or your book’s just a glimmer in your eye – you’d better read this now.

Will You Be an Author With 500 Books Slowly Getting Moldy in Your Garage … or Will 100,000 Readers Be Clamoring For More?

Publishing ain’t what it used to be.

FACT: Today all successful authors acknowledge one simple truth. To sell books, you must promote the book yourself.

No … your publisher isn’t going to do it for you NO MATTER WHAT THEY SAY.

And unless you got one big honking advance, publicists are generally out of the question.

And if you’re self-publishing … well, you already know the success of your book is entirely up to you.

FACT: Formerly Wealthy Publishers Can No Longer Afford to Promote You

Here’s the deal: a major publisher puts out 40-60 titles per season. Most promotion departments run lean with only a handful of fresh-out-of college promo assistants. So each newbie has anywhere from 10-20 books to promote, including the big titles that basically pay for all the other books in the house. (Welcome to publishing post-9-11!)

That means your book is going to get squat in terms of promo support.

And if you’re going with a small press, they’ve probably already told you you’ll be doing your own publicity.

How do we know? Between us we’ve published four books with major publishers in the last ten years, some of which had six figure deals. And we STILL didn’t get any promotion attention beyond the ritual sending of review copies with no follow up.

Frustrating? You bet!

Depressing! Not at all. Because it’s entirely possible to build a bestseller yourself.

PROOF: Suzanne Falter-Barns has successfully sold more than 90,000 copies of her books, scored all kinds of national media, learned at the knee of several top book publicists and arranged two 15-city book tours herself. (Recently SELF Magazine named one of her books ‘one of 9 best of the best self help books in print’.)

Blogging evangelist Andy Wibbels is mid-stream in promoting his own book, Blogwild! A Guide for Small Business Blogging, out in April from Penguin/Portfolio. (Andy’s blog won the 2005 Marketing Sherpa award for Best Blog … an amazingly big deal!)

In fact, Andy is enough of a blogging expert that the good folks at Penguin/Portfolio came looking for him once they heard about the 52,000 dedicated readers who check out his blog every month.

Together Suzanne and Andy will teach you how to use the power of blogs and RSS feeds to turn your book into a bestseller ….

SO YES, YOU CAN SUCCESSFULLY SELL YOUR BOOK WITHOUT:

• Having to pay for a mega bucks publicist
• Having to spend every waking minute doing promo tasks for the next ten months
• Having to deluge people with email and other scary, charmless sales tactics

Suzanne and Andy hate suffering – and would really prefer NO ONE suffers simply to make their book a bestseller. So the answer is, of course, blogging.

On February 15, they’re launching a new program:

So what’s a blog?

It’s an on-line journal – an alternative to standard, expensive sites - that you can maintain and even set up easily yourself. Here’s why blogs make sense when it comes to selling books:

Blogs save you money. Ask any web designer and they'll quote you in the hundreds - perhaps thousands - of dollars to create your own website from the ground up.

Blogs don’t make you wait. When you depend on a web designer you email back and forth, conference calls to and fro, slice and dice the smallest decisions - while your book is still waiting at the starting gate.

Blogs are REALLY affordable! Then finally the happy day arrives and your new $2,000 website launches. You still have to

• Pay for hosting
• Pay for updates
• Pay to upload pictures or documents
• Pay to change your logo
• Pay just to change your phone number

BUT NOT WITH A BLOG

A blog can be setup for less than $10 a month!

Blogs have built in promotional power. First of all, search engines like Yahoo! and Google can find them infinitely faster, because the site architecture is clean and simple, unlike a regular site. Secondly, when you post, anyone who’s subscribed to your blog finds out immediately – either through RSS feeds or through subscriber alert systems like Feedblitz. Then there’s the whole community you join of interlinked blogs that regularly post about each other. This is powerful stuff!

But… what if you don’t know how to set up a blog? NOT TO WORRY! Andy’s Easy Bake Weblogs course has trained thousands of people to do this in an easy, pain free way.

With the techniques outlined in this course, you can set-up an instant website with

• A customizable look and feel
• A simple, clean, elegant design
• Webhosting included
• Easy updates YOU do anytime, anywhere
• For only pennies a day

OK … great. But what’s ‘platform’ … and why should that matter to my book?

‘Platform’ is media-speak for your reach in the world and your position in the marketplace. In other words, what you stand for and who knows about you.

Without platform, you’re simply never going to make it on Oprah or anywhere else in the national media. It’s THE key criteria all media bookers and major publishers use when determining who to do business with.

These are simply the rules of engagement in publishing and the media. And THAT’S why this course is all about blogging – because it’s the fast, easy way to build a following quickly.

What if I'm doing something besides a book - like a CD program or teleseminar series or some other format?

No matter what format you use for your products and services you still need platform and there's no quicker, cheaper, easier way than with a blog.

FACT: A recent study from the Columbia School of Journalism found that 79% of all major media now find their expert sources and quotes almost entirely from reading blogs.

So that’s why we’re going to show you how to turn your blog into a platform-building, book-selling, expert-making dream machine.

The course consists of eight 60-90 minute sessions (some will naturally run longer; some shorter.) The calls will be on eight consecutive Wednesdays @ 1pm Eastern (New York), starting on Februrary 22nd.

SAVE THIS DATE!

It all begins Wednesday, February 22, 2006, at 1PM Eastern 

Will you be Blogging Your Way to a Bestseller?

Each call will also be recorded, and all notes and handouts accessed instantly through an easy online ‘campus’ full of mp3 files of calls, PDF’s of notes, worksheets and tutorials.

You don’t have to have a book contract in hand, or even have finished your book proposal to get value from this course. This is all about creating an audience who will then buy your book.

Here’s what you’ll learn:

• How to create a blog
• How to set your blog up to build maximum platform
• How to use your blog to build reader relationship
• Whether to brand your book title or your name … Or something else
• How to book an author blog book tour
• How the media evaluates which blog authors to use
• Secrets of booking a low cost high traffic virtual book tour
• How to create an Amazon best seller (Suzanne’s was #8)
• Working with your publisher to maximize their publicity efforts
• How to create effective content that sells books
• How to set up your blog for maximum tracking and metrics
• Online tactics that promote your book while you sleep
• Inexpensive resources for critical media follow up
• How to find out where the media needs will be a year from now
• How to book radio … from a radio insider
• Podcasting that sells books
• Creating a viral video … and other helpful viral techniques
• Other excellent low cost viral tactics that work

PLUS… just because Andy and Suzanne believe in making this as easy as possible for you … you’ll also get Andy’s how-to program for blog builders, Easy Bake Weblogs. (Value $189)

This is a 'business blogging cookbook' that will take you from the why and when of blogging to a complete tutorial explaining how. All available for instant download, with lifetime updates.

Want to cut to the chase and sign up?

If you’re curious, here is what some of our industry peers have to say about our work:

"Andy and Suzanne really walk the talk. The program that Suzanne and Andy are launching is something they've proven themselves time and again. They know how to teach. I've watched them transfer knowledge to others in a way that is easy and enjoyable. I look to Andy and Suzanne both for filtering of information that I need to stay on the leading edge of technology. You'll get proven tactics in an enjoyable, learnable fashion and resources and technology that you can trust and will work for you."
Listen to this audio testmonial:

Andrea J. Lee
Author of Multiple Streams of Coaching Income
www.AndreaJLee.com

"Suzanne is truly among the best of the best, and her client's results prove it."
"Suzanne absolutely ROCKS! I just love this gal! When it comes to building a strong platform and using the net to market your brand, she's got the goods!"

Travis Greenlee
www.TravisGreenlee.com

"Andy's getting really busier all the time!"
"If you are interested in blogging, podcasting,  internet marketing, getting your message out there and expressing yourself, Andy can help you in a technical way. He certainly helped me! If you are thinking about getting Andy to do some consulting for you, ya better hurry … people are realizing he’s quite the jewel."
Listen to this audio testimonial:

Ben Graham
www.BensAudioMagazine.com

"Suzanne’s information has helped me get off the dime, write my book and get it published!"
"But even more important has been her warmth and personal enthusiasm. Her information is clear, concise, immediately useful. For ten years I 'tried', then I found Suzanne and that made all the difference.

Philip Humbert
www.PhilipHumbert.com

"I took one of Andy’s courses, and I'm completely amazed at how fast this has grown my business and how fast it has grown on the Internet."
"Andy Wibbels knows blogs and marketing. Thank you so much for helping me make my name and spread my word through my own blog, Andy. I couldn't have done it without you."
Listen to this audio testimonial:

Wayne Kelley
www.OnAirPublicity.com

Blogs have permanently changed the terrain on the Web, and have been proven to drive traffic, attract attention, and generally get you noticed better than any other Web presence!

FACT: Andy got more than 5000 hits per day when he posted a simple graphic on his blog during the last Presidential election, suggesting one of the candidates had an eerie resemblance to Frankenstein.

 In other words, viral marketing works. And it’s twice as effective with blogs because it’s so easy for blogs to swap referrals, talk up each other, and generally get buzz going.

By the way, do you have a concrete plan of action for how you will promote your book?

Or have you abdicated responsibility to a publicist who is now doing little more than receiving checks? (One author we talked to recently was paying roughly $500 per media hit.)

Or … are you simply lost when you consider what to do next?  

Or is your head full of what all the other experts keep telling you? 

Worry not. Blog Your Way to a Bestseller is all about how to get the blog AND the brand AND the platform AND the promotion right … the first time!

And now a word from our sponsors (just in case … folks like you want to know if we can really do this stuff.) who have already benefited from Andy and Suzanne’s coaching.

"Andy's coaching style is energetic, upbeat and refreshing."
"He models exactly what he coaches – thinking bigger, applying natural creativity, and exploring innovative problem solving methods. Coaching with Andy is anything but work – it’s fun, it’s challenging and most of all it’s learning in action. I took one of Andy’s courses, and I'm completely amazed at how fast this has grown my business on the Internet."

Tara Kachaturoff
VirtualLeverage.com

"Within weeks, I saw my creativity explode, target market become crystal clear and marketing productivity increase tenfold."
"Before I enrolled in Suzanne's class, I had a vague idea that I wanted to build my brand and play bigger in my business and the world.  But I had many questions, some anxieties and a very fuzzy sense of who my target market really was.  The combination of Suzanne's extremely down-to-earth and genuine demeanor, personal guidance and exceptional materials make this program worth its weight in gold. Thank you Suzanne and keep up the great work!"
Listen to this audio testimonial:

Pamela Stewart,
www.EscapeFromCubicleNation.com

"I truly did have a blog up in about ten minutes!"
"The support Andy provides is awesome. If someone is intimidated by tech stuff he takes the geek out of it for them. Great program!"

David Stocum
Great Lives Coaching

"Suzanne help me double my mailing list in just two months! It's at 4800 and still growing!"
"As far as Suzanne Falter-Barns' coaching goes, I will let the numbers speak for themselves... my site is currently ranked 122,746 ... out of three and one half billion world wide! I get nearly 7,000 visitors per day, and more than a million paper toys have been downloaded. Thanks to Suzanne’s promotional help my children’s book illustration career has really taken off! I am currently working on my third book! Thanks, Suzanne!"
Listen to this audio testimonial:

Marilyn Scott-Waters
www.TheToyMaker.com

"In the first five minutes of our coaching session, Suzanne was able to concisely sum up my brand and vision – something I’d been struggling with for months."
"Being able to objectively look at yourself and your business is one of the hardest parts of marketing. I know – as a copywriter and marketing professional I do it all the time for my clients. So when it came time to brand myself, I took my own advice and hired a professional for help – Suzanne Falter-Barns.  I highly recommend her."
Listen to this audio testimonial:

Michele Pariza Wacek
www.TheArtistSoul.com

Yeah... but-

Okay … so you have excuses... let's take 'em one by one.

I don't have time for this. We know! We understand... but the time you'll save with a blog will keep you focused on building your business - not chasing designers. In 15 minutes you can get a blog up and running. You can integrate your blog into your existing website or it can become the foundation for a whole new target market.

I'm not really a computer person. Andy has helped lifelong computer-phobes create stellar blogs in five days flat. You go online, type your latest updates, click publish. It's really that easy. Don't let a little techno-intimidation get in the way of your online success! Blogging was built for technophobes.

I don't know any HTML. You don't have to know HTML to get a professional looking blog up and running. And if you do want to learn some - I've provided tutorials on that as well.

I don't know which blog tool to use. Don't sweat it. The tutorials use TypePad, the most popular and elegant blogging tool available. CNN called it "a thing of beauty" and U.K.'s The Guardian said, "you get to build the most fantastic looking and fully featured blog using an elegant interface and just about every opportunity to customize it that you could want."

Nobody I know has a weblog. And nobody that has a blog knows you. Your net-savvy colleagues (and competitors!) are already publishing their blogs and starting to share best practices and opinions - gathering customers and building a reputation through the process. Through commenting and cross-linking, you can begin to develop a rich network of colleagues and contacts to further your professional development and networking.

I'm really not sure about this. No problem. You don't have to be sure right now because your satisfaction is guaranteed.

100% Risk-Free Stress-Free 'No-Surprises' Guarantee

Your success in creating a powerful, custom-fit blog and platform is completely guaranteed. Blog Your Way to a Bestseller has a no-questions, no-excuses, no-surprises, no-bull Money Back Guarantee. If you decide for any reason - or no reason at all - that the course is not right for you, or you just don’t like it, just email us before the second class and we’ll refund your money quickly and easily.
There is absolutely no risk to you.

Good News: This Course is a Great Deal!

So… what’s all of this going to cost you? By now you must be wondering. Here’s the great part – just like blogging, it’s actually affordable.

To get both Andy and Suzanne to coach you privately on this stuff would be pricey. They can command big, six figure fees for annual coaching contracts, and do make a fair sum on the private coaching they have time for already.

But the goal here is not to get rich quick. It’s for YOU to sell books quick – and get known as the potential expert in your field you’d like to become.

So here’s the deal. You get all eight hours of live, teleclass instruction with Andy and Suzanne, plus on-line campus with notes, worksheets, links to recordings, PLUS Andy’s Easy Bake Weblogs instructional course for $477.

You can pay that sum up front, or use our convenient installment plan and pay $159 per month for the three months of the class. (That monthly payment gives you all of this valuable instruction for less than Suzanne pays for gas each month for her minivan.)

And don’t forget the best part:

This course will cost you ABOUT ONE-SIXTH the cost of having a webmaster build a standard site for you.

That is truly a drop in the bucket when it comes to the overall income that can be made from selling your book … which can lead to workshops, ancillary products, licensing, seminars, consulting. The list of money making possibilities goes on and on.

FACT: Nothing establishes your expertise, or drives traffic to your site like a best-selling book. (Suzanne discovered this with her first self-help book.) Readers find your book … then they flood back to your site, ready for more of your expertise. That’s the most valuable type of prospect.

Want to cut to the chase and sign up?

So … are you convinced? Or are you still waiting for the other shoe to drop?

Well, here it comes.

Want to join us? We’ll be packing the call with useful information – and giving you a chance to check out our coaching styles.

In the meanwhile, if you’re considering this but aren’t quite sure, shoot either of us an email with your questions. We’ll get right back to you. Reach Andy at or Suzanne at … and please put ‘Bestseller Class’ in the subject line. Thanks!

Or feel free to give Suzanne a ring – she loves to get on the phone and talk about this stuff. You can reach her at 518 963-8927. (No later than 9PM Eastern/6PM Pacific please.)

Thanks for taking the time to read this … and consider just how you plan to get known and put your book in the hands of your readers.

Here’s to your success!

Suzanne Falter-Barnes and Andy Wibbels

PS. We almost forgot! You can take a look at our blogs and see how they work at www.andywibbels.com or www.painlessselfpromotion.com

PPSS. Don’t hesitate to be in touch if you have questions. We’re standing by to help! Reach Andy at or Suzanne at … and please put ‘Bestseller Class’ in the subject line. Or feel free to give Suzanne a ring – she loves to get on the phone and talk about this stuff. You can reach her at 518 963-8927. (No later than 9PM Eastern/6PM Pacific please.)